Customers interested in buying a product usually go to the manufacturer's website first. However, it is rarely possible to buy directly – then the consumer has to look for the nearest store on their own. The Where-To-Buy solution allows you to quickly direct the user to a convenient seller. But that's not all. Because this widget is also an advanced analytical tool that allows you to measure traffic and sales, as well as the effectiveness of online campaign analysis.
The benefits of using a widget are threefold. For the brand owner, it is an opportunity to optimize the campaign and reach the right target audience. For the consumers themselves, it is a more pleasant and shorter way to buy. Retailers who receive new sales channels and more traffic also gain. At the same time, the manufacturer can gain new partnerships with retailers.